10 steps to create an effective business strategy
By Colby Lachance
So, you want to start a new project, or you’ve hired a new client? The first thing you need to start with is a strategy. Wait a second, what is a strategy?
A strategy is a plan of action designed to help you achieve your goals and objectives. The strategy is put in place to provide you with direction and it will help you align your work with the overall key messages of the client’s brand or project. Key messages are the main ideas about your brand, company, product, or service. There should only be about 2-4 key messages for the brand in order to eliminate any confusion for your audience. However, use 1 key message at a time during your advertising campaigns.
A strategy is a very time-consuming task to undertake but it will give meaning to your brand. If you’re unsure about your timing you can follow this simple template or you can hire a strategist to create an in-depth plan that is generated to your specifications. We highly recommend the second option as it will give you the best result.
Steps for a strategy:
1) Research the brand, company, service, and competition.
2) What is the current situation of the brand?
3) What makes your brand different from the competition?
4) What are your goals and how will you achieve them?
5) Who are your key publics?
6) What are your key messages (include 2-4)?
7) Design strategies and the tactics needed to achieve the strategy.
8) Do you need a calendar and what is your budget?
9) Create a social media schedule to keep your social posts on track for your chosen platforms.
10) Wrap-up the strategy.
Although the template is easy enough to fill in you should seek professional help from a communication or marketing strategist because this is a very simplified template just to get you started. This small strategy will NOT fulfill your brand, there is much more that will be needed.
When you seek help from Aurakey for your strategy a member of the team will take the strategy, enhance it, and put it into action. The team will use the strategy as a guide to ensure that all elements of the plan are met and executed. Essentially, a strategy is put in place to enhance your product or service. For the most part, a strategy is used to create a more engaging online presence. The goal of the plan is to have your brand recognized by your target audience by producing extremely engaging content.
Now that you have your audience’s attention you need to keep it. How do you do that? You will need to schedule constant posts throughout the week and into the month. In order to keep your follow up, you should continue to build your likes and shares.
Here are our tips and tricks to conduct a marketing strategy for your client, products, or brand. Although you can use this strategy as a template it should only be used to get you going. You will need a communications or marketing firm to fill in the rest.