The Aurakey Process
You’re considering a significant investment in your marketing — are we the right fit for you? Our process might push you and your team outside of your comfort zones, but great things come out of difficult conversations!
A critical and interactive stage where we understand the business nuances. We gain insights through conversations, past data & thorough research. This research has all brand stakeholders as participants. Leading to an in-depth understanding of actual customer’s persona.
Once discovery is in place we set an action plan. An idea can sound great but it may not be smart if it isn’t executable. Once we have your strategy, competitive analysis, defined buyer persona & mapped keywords. We create a game plan.
A plan is created based on the chosen strategy, resources, and quarterly schedules.
Fulfillment includes creating engaging content, promoting lead nurturing campaigns, workflows, establishing the sales funnel, PR articles and guest blogging services.This phase lets you know, how we have performed our job. Traffic evaluation, analytics, and ROI are compiled in quarterly formats. We review and iterate the process every month. This helps in reducing the average cost per acquisition.