Why Graphic Design is Crucial for Social Media Success
‘A picture is worth a thousand words’, isn’t it?
We are visual beings and this saying has marked the rise of film and television in the previous century. More recently, this is even more relevant, now that social media has become such an important element of our lives.
In order to be successful on any kind of platform, you have to come to terms with the fact that images are usually the first feature that users will see and can catch your audience’s attention.
Social media posts, be it those coming from an influencer profile or a brand, need to stand out visually in order to be noticed and then engaged with.
Another factor adding to the pressure of having your business’ social media updates done correctly is the attention span of users, which is becoming shorter and shorter due to the clutter of information in our lives.
So, if you are planning on using social media for your business or for personal promotion, you need to be either confident in graphic design or you need to hire professional consultation.
With the above in mind, you need to do some work as a brand owner, to prepare your graphic designer as best as possible and ensure that you are both on the same page.
1. Know your goals.
First things first, you need to be clear on your branding, knowing that whatever you decide to put on social media will represent your business in public. Branding is important for your business as it will make your product or services more recognizable and distinguish your brand from the rest of your market. It’s a good idea to position your brand like a friend to your audience, giving them all of the information they need to understand your point of view and a sense of longing to be associated with your offering. For this, you’ll have to do some research and set some goals. Ask yourself questions like ‘What are the values of your brand?’ ‘What kind of role can it play in people’s lives?’ ‘Does your brand aim to inspire, entertain, motivate or educate?’ Think about what kind of reaction you want to trigger in people. When you have a clear outline of the emotions and thoughts your profile should ideally leave with viewers, choosing the visual direction will be much easier for your graphic designer and social media manager.
2. Be consistent.
Once you have an idea of your overall direction, it is time for the true art of sticking to it but making sure it doesn’t become too boring or predictable over time. This is where your graphic designer will help you the most, as they will set up mandatory visual elements of your posts for each social media platform so that there is still space for you to add in your own content and play around with your social media updates. Keeping posts relatively consistent in style will open doors for you to be creative with your content.
3. Keep the long story short!
One typical beginner’s mistake of brand owners is the need to say everything in one single post. Whenever you feel like this is happening to you, stop to think about how you could separate the content over a number of posts. Too much text on your images will just make them seem cluttered and will fail to catch your audience’s attention. Make sure you truly have something important to say, pick your words carefully and make a firm decision to stay on point. This is important to know so that you don’t push your designer to include lots of typography on your photographs, but rather let them make the choice of whether or not there should be some writing incorporated on your design. It’s okay if you, for example, want to emphasize an important date coming up or post a quote, just be sure to make these updates relatively infrequent and to let your designer choose the right visual solution for that idea.
These basic guidelines will help you make sure your collaboration with a graphic designer will leave you both feeling happy. There is surely a lot more to know, but get started with a social media plan and allow yourself room to learn from the insights your social media profiles can offer you.
Guest Author Claire Stevens