How to write a blog – Part Two; Write a Memorable Blog
By: Dylan Corbett
In our last blog, we talked about the benefits of blogging and what it can do for your business and your brand. Now it’s time to dig a little deeper! Most of us can throw some words on the internet and hope that someone reads them, but let’s make it better than that. Our question today is: How do you Write a Memorable Blog?
1. Determine your goal first
Why are you writing a blog in the first place? Do you want to tell your story? Do you want to establish yourself as a subject expert? Or are you writing a blog to help your SEO efforts? It is important to understand your goal before you decide what you want to write about.
2. Understand your audience
After you have determined why you are writing a blog in the first place, it is important to have a clear understanding of your audience. What do they want to know about? What
information will be of value to them? What will resonate with them? Understanding your audience will allow you to create a memorable blog.
3. Write about something you are passionate about
Writing blog posts people want to read requires you to speak honestly and openly about a subject you are passionate about. I’ve made cornbread once; chances are nobody is going to want to read my blog about cornbread. If you are passionate about the subject you are writing about, chances are you are knowledgeable about it as well. This will translate into a blog that is enjoyable to read and provides value to the reader.
4. Provide value to the reader
Sorry, people don’t want to read about how great your business is or hear about what you ate for lunch today (there’s Instagram Stories for that!). People do want to hear about how you were able to achieve such great PPC results for your last ad campaign or how you made that incredible looking black bean, yam burger for lunch. Focus on providing solutions to problems or step-by-step instructions on how to achieve desired results. How to blogs provide value, look-at-me blogs get forgotten.
5. Focus on the visual component
A picture is worth a thousand words! With so many distractions and shiny things competing for peoples attention, if your blog doesn’t have pictures and is not visually pleasing no one is reading it, sorry.
6. Make it an easy read
Deliver your content in the easiest way possible for the reader. Using numbered lists with titles is a great way to organize your content and easily provide value to the reader. Chances are people are not going to read your entire blog (If you are reading this right now, I’m impressed). You want the reader to learn something from your blog as quickly as possible. If they receive instant gratification, they will come back.